People are bombarded with information from the moment they wake up, and it is challenging to keep your brand message at the forefront of your client's mind. It is important to remind your customers that you are ready to serve them, whether you offer a service, a product or an experience. Email marketing can be a powerful tool to communicate with your customers. By delivering your message directly into your customer's email box, you can stay in touch, promote new products, announce an event or offer a coupon, in an attractive, targeted and trackable system.